Private Advisory

For founders, operators and investors who need a second set of eyes on an idea, business or decision.

Message from Alyx:


“I am regularly approached by founders, operators and investors looking for perspective on an idea, proposal, business model or next move. Private Advisory creates a formal space for those conversations.

I work across product development, commercial strategy, positioning, portfolio businesses and early-stage execution. Private Advisory provides direct access to that experience for specific decisions, plans and strategic questions.”

  • 30 Minute Advisory Call

    £150 / £225

    A focused conversation around one business, idea or decision. Bring the question and use the time to work through it directly.

  • Business & Proposal Review

    £225 / £325

    Discuss a plan, proposal, deck or business concept for independent review, with written observations, questions and recommendations.

  • 60 Minute Working Session

    £250 / £375

    A longer working session to explore a business, product, strategy or decision and leave with a clearer direction and practical next steps.

  • Founder Coaching Session

    £250 / £375

    A one-to-one 75 min session focused on the founder. Decision-making, direction, priorities, confidence & navigating founder life.

  • Deep Dive Review

    £450 / £550

    A detailed review of your business or proposal, followed by a 90 minute private session to discuss findings, decisions and next steps.

Book a Session

Each session is available online or in person. Alyx regularly moves between Asia, London and the Indian Ocean, so in-person meetings may be possible.

To enquire, email the office with the session you are interested in, your preferred date, and whether you would like to meet online or in person.

Our team will make arrangements to accommodate.

Email