1  Introduction

At The AJ Group, trading as Alyx Jordan ("AJ Group", "we", "our", or "us"), and accessible via https://www.alyxjordan.com (the "Site"), we are committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit the Site or engage with our services.

2  Information We Collect

We may collect personal information when you:

• Register for an account or subscription;

• Sign up for updates, events, or workshops;

• Purchase services, digital products, or physical goods;

• Participate in consultations, coaching sessions, or programmes; or

• Contact us with enquiries, feedback, or support requests.

Typical data we collect includes:

• Full name;

• Email address;

• Billing and shipping address;

• Payment and transaction details;

• Business‑related information; and

• Any additional information you voluntarily provide.

3  How We Use Your Information

We process your information in order to:

1. Provide, personalise, and maintain our services;

2. Process transactions and manage orders;

3. Respond to enquiries and other communications;

4. Improve our Site, content, and service offerings; and

5. Send newsletters, updates, or promotions (only where you have given consent).

We rely on one or more lawful bases (UK GDPR/DP Act 2018), such as contract performance, legitimate interests, and consent, to process your data.

4  Disclosure of Your Information

We do not sell, rent, or trade your personal data. We may share your information only:

• With trusted third‑party service providers (e.g. payment processors, email platforms) under strict confidentiality agreements and solely for the purposes outlined above;

• When required to comply with a legal obligation or valid request from public authorities; or

• To protect our rights, property, or safety and that of our users.

5  Data Security

We implement appropriate technical and organisational measures to protect personal data in our care. Nonetheless, no internet or electronic storage method is entirely secure, and we cannot guarantee absolute security.

6  Your Rights

Subject to your jurisdiction, you may have rights to:

• Access or correct your personal data;

• Request deletion or restriction of processing;

• Object to certain processing activities;

• Receive your data in a portable format; and

• Withdraw consent for marketing at any time.

To exercise any of these rights, please email office@alyxjordan.com.

7  Cookies & Similar Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience and analyse Site performance. You may adjust your browser settings to refuse cookies or alert you when cookies are in use. Disabling cookies may affect Site functionality.

8  Third‑Party Links

The Site may contain links to external websites. We are not responsible for the content or privacy practices of such sites and encourage you to review their policies before disclosing personal information.

9  Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any revisions will be posted on this page with a revised "Last updated" date. Your continued use of the Site after such changes constitutes acceptance of the updated policy.

10  Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Email: office@alyxjordan.com

© 2025 The AJ Group. All rights reserved.