Alyx Jordan is a multifounder, practitioner and strategist with more than 15 years of experience building, engineering and scaling ventures across multiple industries. Her work centres on a diversified portfolio of micro ventures that operate together as a unified ecosystem, each contributing a distinct role within a wider strategic framework.

She manages a portfolio, known as The Westlake Group; a multimillion dollar collection of products and services across industries including design, software, publishing, manufacturing, retail, community, e-Commerce, education and more.

Originally in Law, Alyx’s work has grown to include several disciplines including product design, engineering and strategic levelling. She was nominated for a Young Woman in Business Award in London.

Alyx’s journey has seen a natural evolution. She has experience as a solopreneur, creating and scaling products independently; as an entrepreneur building teams, raising capital and pushing a worldwide catalogue, as a Global Founder managing operations across continents, and as a Principal Partner running a portfolio of developed, sold and acquired ventures.