Chand Baungally

CASE STUDY SUMMARY

Founder of Chand Fitness

Chand Fitness is a digital fitness platform founded by fitness coach and entrepreneur Chand Baungally. Her goal was to diversify her income through the creation of a platform that was able to showcases her expertise through premium workout videos, downloadable guides, and fitness programmes; all accessible through a modern, mobile-first interface.

The platform was developed to reflect Chand’s credibility as a certified coach while creating an accessible, high performing space for both local and international users.

Programme Focus:

  • • Identifying opportunities within existing expertiseOffer refinement
    • Product architecture
    • Market fit assessment
    • Competitive landscape review
    • Customer journey mapping
    • User mapping
    • Content direction and narrative strategy
    • Identity positioning
    • Story architecture
    • Sponsorship alignment
    • Portfolio preparation
    • Ecosystem design thinking
    • Speaking engagement strategy
    • Visibility strategy
    • Platform building

  • • Business analysis
    • Customer analytics
    • User experience
    • Financial analysis
    • Revenue projection
    • Feasibility and sustainability checks
    • Touchpoint design
    • Stakeholder demonstrations
    • Recruitment planning
    • Brand management
    • Tools, systems, and workflow setup for independent management
    • Platform preparation (website, payments, delivery pathways)
    • Operational confidence (daily, weekly, monthly expectations)

  • • Pitching
    • Authenticity and credibility development
    • Professional habits
    • Mindset orientation
    • Accountability structure
    • Confidence in decision-making
    • Long-term positioning and vision building
    • Consistent visibility practices
    • Energy and workload stewardship
    • Leadership readiness for a diversified future ecosystem

Website
Full Case Study

  • Health & Fitness

    Industry

  • Digital Platform

    Business Model:

  • 10 Years+

    Founder Experience

  • Income Diversification

    Founder Goal

  • In Person / Online

    Mentorship Format

  • 4 Months

    Development Time

  • 3 Product types

    No. Products/Services

  • 20hr/week

    Founder Commitment

  • Automated

    Product delivey

  • Declining Rev. (30%-0)

    Mentorship Revenue Model

  • Existing + Acquisition

    Founders Customer Base

  • 2,600–3,800% increase

    Projected Revenue Growth