This Can't Be Forever
In the last 8 months Alyx Jordan has been working on 9 different projects
As a multi-founder and strategist, ALYX JORDAN relies heavily on designing businesses to grow and operate without her constant presence as the founder. With over a decade of experience building across industries—tech, fashion, media, and education—she now runs a growing portfolio of ventures using systems, automated tools, and clear strategy. Below she shares her top 7 lessons in approach and mindset.
01.
Lead with Vision and Purpose
Every venture should serve something greater than itself—freedom, ownership, or legacy. Don’t build to stay busy. Build to expand your options. Let every business reflect a bigger reason for being, and make decisions through that lens. Build with a purpose that outlasts your presence.
02.
Build Fast, Then Step Back
You don’t build to stay busy—you build to systemise. Each idea moves from prototype to process, with the goal of running without you. No clinging. No chaos. Explore a popular article written by Alyx: “Build it. Shelve it. Kill it.”
03.
Each Venture Has a Role
Not every project needs to be a unicorn. Some are for credibility. Some are for joy. Others are pure income. Know the job of each business—and let it do that job well.
04.
Reverse Engineer for Success
From day one, think about how this venture will run without you. Consider automation, delegation and the data on your ideal dashboard. Build like you're preparing to sell on exit —even if that’s not the plan (yet).
05.
Move like a Conveyor belt
Ideas don’t need to compete for attention—they should flow through a system or a Pipeline. Example: Concept → Validation → Progressed Build → Systemisation → Exit or Sustain.
06.
Be the Architect, Not the Operator
As a Multi-founder - your job isn’t to do everything—it’s to design everything. You build the container, the culture, and the cashflow logic. Then you move the project on.
07.
Learn your self
Being a multi-founder doesn’t mean doing everything—it means knowing yourself well enough to build around your strengths.
As an introvert and naturally reserved person, I’ve learned the importance of knowing my own limits—what drains me, what I need time to grow into, and where I truly land. It’s not about changing who you are, but creating the right systems (or support) to protect your energy. Some things I’ve chosen to grow into. Others, I’ve delegated entirely.